Striped header. Text reads: Good Food Operators Field Guide

Welcome!

To the readers of this Field Guide,

If you don’t have “Good Food Operator” in your job title or job description, you are not alone. To date, we are unaware of anyone who does. You are food service directors, procurement supervisors, dietitians, public health experts, farm to school managers, chefs, and so many more that are doing right by the food system in enacting the Good Food Purchasing Program into your daily operations. You serve meals to hundreds or thousands a day. You steer kitchens and cafeterias of all shapes and sizes. You are critical to not just feeding the masses, but also nourishing minds and bodies. And as we fully understand that Good Food is but one part of your responsibilities, we know how important it is to develop practical guidance – and the key word here is guide. You are not alone. The Center for Good Food Purchasing is more than the organization that analyzes your purchasing. It is also your partner for pushing forward, making progress, and not making you feel like you are working a second job.

Over the years, we have worked with many institutions on integrating best practices in values-based procurement and we’ve learned quite a few strategies that work. To boot, you clever folks are out there innovating all the time, and so are we here at the Center. Put that together and you got yourself a living Field Guide for Good Food Operators. This will most likely never be printed because we will always be updating, refining, and adding to it. (Let us know what other tools you’d like us to work on!) The world we live in isn’t stagnant, so the tools we develop must be equally adaptable.

We’d like to think of this guide as Good Food’s Greatest Hits, but we didn’t design this to be a front-to-back read. Consider it more like a menu to order what you need, when you need it: whether you’re searching for ways to tackle a Good Food issue or get to a future goal, wondering if the Center may be able to offer a specific type of support, or looking for inspiration and new approaches. Life is busy, and time is always at a premium. We hope this Field Guide helps you pinpoint the support you need and delivers it in a way that fits your schedule.

Don’t panic. There is a lot here. But it is here to help make lighter work of Good Food in your operations. If it doesn’t do that, then throw it out the digital window and we’ll go back to the drawing board. We’re in this to win this together.

Your companion in all things Good Food,
The Center

There’s a good chance that if you’re paging through this manual, you either have a GFPP policy, know someone who does, or are considering one for your institution or city / county. If you don’t fit into one of those buckets, awesome! You’re here because you want to learn more about the power of policy. Welcome, all!

Making initial progress in Good Food is one thing, but adopting policies to formalize Good Food Purchasing Program commitments is central to long-term success. Good Food Communities and community-based coalitions are often at the forefront of advocating for policy adoption, providing community and stakeholder expertise, and ensuring that school boards, city councils, and other policy bodies remain committed to enabling the structural and cultural shifts that are necessary to put the Good Food values into practice across an institution.

To be clear, this section will focus on mostly institutional-level policies, with a little about how city / county policies can be parlayed into action at the institutional level. As mentioned at the top, you’re either in 1 of 2 camps here: with policy or without. For those with one, let’s talk about how to use it to its full potential (spoiler: it can make life easier!). For those without one, let’s get into the details of how to pull together the right language, the right audience, and the right coalition for support. We’ll show examples of policies out there in the world, talk TA, and map out your very own route to the policy mountaintop.

Let’s start with the most in-depth analysis we could do. No, do not do this one on your own (unless you are really motivated to!). Let’s have a chat about this tool’s use and whether it’s right for your aims. We’d also highly recommend checking out the Procure with Purpose toolkit, developed by the most excellent minds at Emory University Turner Environmental Law Clinic and Institute of Design Food Systems Action Lab. It offers a ton of useful tools and templates, but definitely start with the self-assessment if you’re new to the topic.

  • Technical assistance to map peer institutional policies

The Center would love to prepare you an overview of peer institutions that are utilizing policy to further their goals. Are they including elements of the policy in their solicitations? Are they mandated to report out to a board or the community? Does it allow some freedom in procurement?

  • Technical assistance to review and recommend policy amendments

That’s right, we’ve seen quite a few policies and have learned what works. And we know a lot of people that could advise here, too.

Check this out for a basic outline. Make it your own.

Pro-Tips & Best Practices

Good Food belongs to everyone, and everyone has a part to play. Good Food Communities supports local coalitions in building representation and expertise within the Good Food values. Tap into these networks to learn, collaborate, and problem-solve. As an operator, don’t try to keep this work to yourself and limited staff. Spread it around: your facility, your campus, your community, your city, your state, your peer network. Seriously. Many hands make light work, and the wider the network, the better chance you have of finding someone with an answer, an idea, a support to lean on. OK, so what does that mean in practice?

Connect with local coalitions for technical assistance and ideas for funding and pilot projects. Present to your parent or patient or community network about your efforts and future goals, get them engaged. Talk about Good Food in staff meetings and leadership forums, celebrate successes. Talk to your peers about what’s working for them, collaborate with them. Get to know your suppliers and vendors, have them bring Good Food to you! All this is to say, let’s talk about what kind of support you need, and then get you that support. Now.

We hold quarterly virtual gatherings for Good Food Operators to share, learn, and connect. Send a note if you’d like an invite.

  • Support for vendor research and outreach

Looking for new vendors that will be better partners and help you reach your goals? Why not let us join in that research and eventual conversations. While we aren’t in the business of “approving” vendors, we are in the business of helping you find the right match for your GFPP goals.

  • Matchmaking services

If you aren’t connected with local organizations that can help connect you with the community, potential funding, and regional connections, let us know. We love to make connections and who knows – we might even meet some new friends along the way!

  • Presentation and promotion materials

The Center’s communications staff is dedicated to collaborating with institutions to create presentations about GFPP and promotional materials to celebrate your successes on your website, at a PTA meeting, or with a board. Check out an example here. We also love to talk to your staff about GFPP. If you have ideas, we want to hear them!

The Center is developing communications resources and tools with input and feedback from operators who want help sharing stories that emerge from assessments and as part of the GFPP program and community. The challenge is not where to find, but how to manage the bounty of stories you’ll find you want to share. The Center wants to help amplify those stories. Use this storytelling kit to help structure your Good Food narrative and start to fill in details, and let us know how we can collaborate to spread the word.

If there’s a local supporter or organization looking to connect with a greater network of supporters and advocates, point them in the direction of Good Food Cities.

  • GFO Learning Sessions: Quarterly virtual gatherings for operators to share, learn, and connect. Send a note if you’d like an invite.
  • Pittsburgh Public Schools + Pittsburgh Food Policy Council: PFPC and PPS work closely together on funding opportunities, community engagement and building support for ongoing GFPP implementation and expansion in Pittsburgh and Allegheny County.
  • Chicago & Cook County institutions + Chicago Food Policy Action Council: CFPAC staff support institutional implementation of GFPP, value-chain coordination, invest in community food businesses, and spread the word to the greater community. Among many, many other things.
  • Montgomery County DOCR + Montgomery County Office of Food Systems Resilience: A truly wonderful partnership between county government and institution, the DOCR drives the institutional implementation of GFPP while the Food Systems Resilience works on the greater landscape development of local purchasing, equitable food access and Good Food culture in Montgomery County.

Pro-Tips & Best Practices

If there is a universal theme to this guide, it’s that you do not need to do it all by yourself. And one place for help that is often overlooked is with vendors. If you’re reading that sentence and saying, “Duh, I already collaborate with my vendors all of the time,” then this section is not for you. But if there’s even the slightest room for asking more of those that are providing your food supplies, let’s dive in.

Does your vendor know that you’re part of the Good Food Purchasing Program or that you have values-based procurement ambitions? They really should. Does your vendor regularly check in with new products that could better align with your goals? Wouldn’t that be nice? Does your vendor work to give you detailed reporting, so your GFPP assessments are as insightful as possible? Oh, now we’re talking.

If all that sounds good, let’s work together on strategies that are proven to work. This section will provide resources to share with vendors, tactics that strengthen the buyer-seller relationship, and even ideas on making the business case to your vendors on why GFPP makes good sense for them, too.

When introducing the Good Food Purchasing Program to your vendors, they’ll have some technical questions. This is a great tool to have on hand to save them from having to review the full Standards document. (See Tool #3 if you’d like us to provide translation services.)

A “hard copy” of the Orientation Video that vendors can keep on hand for reference. This is easier than having to explain yourself every time you inquire about a report or new item.

  • Guided Virtual Vendor Orientation

Here’s the offer: You invite your vendors to a virtual meeting and let us take care of bringing everyone up speed. This is effective at the start of an assessment process, but also any time you bring in new vendors (or when a long-time vendor needs some reminding). Check out this slide deck for one we did in Los Angeles.

  • Ask us to connect you to peer institutions practicing top-notch vendor engagement.
  • We know some really smart people that work for really cool organizations whose everyday job is connecting institutional buyers to values-aligned producers. Allow us to make some intros!

Pro-Tips & Best Practices

One of the most frequently asked questions around Good Food is: “How can we afford it?” We’re so glad you asked! Yes, often food that is produced locally, sustainably, humanely, wholesomely and fairly reflects the true cost, which can be higher. But let’s make something clear: Good Food is affordable when you take the right approach. Just ask the institutions across our network that have been adapting and innovating their operations over the past decade. Through menuing strategies, targeted solicitation approaches, waste reduction, increased participation, vendor collaboration (I could keep going, but I’ll stop for now) – values-based food can fit your budget. We’ll dive into the aforementioned tactics in this section and hope you’ll reach out for thought partnership and support.

Let’s make one more thing clear: The Good Food movement will continue to grow and reduce prices as more and more institutions signal demand. Browse this section for ideas on how to get started or make more progress – and let us know if you’re doing something that others can learn from.

A great study from 2022 that details pricing trends among the Good Food values. Includes a great section on cost management strategies.

  • Product Analysis & Assistance with Vendor Collaboration

We’ve conducted purchasing analyses across the country and have amassed both the know how and data to help you identify good food. We can help you talk to your vendors about it, too!

  • Guided Production Best Practice Review

Let us walk you through our “operational speed-dating” questionnaire and see if there are some suggestions we can make on best practices that are both budget and good food friendly.

Pro-Tips & Best Practices

One of the most effective strategies to engraining Good Food in your operation is to have your solicitations and contracts do some of the work for you. If you’ve ever seen a mile-long email chain between a Center analyst and a vendor in pursuit of purchasing reports, your contract can probably help. As every day brings new unpredictable operational demands, getting your contracts to be an active and effective partner will be an invaluable asset.

This section features plug-and-play language to include in your solicitations and contracts, as well as a link to a full toolkit for more advanced strategies. Please reach out to the Center with a request for help. We know that contracts aren’t the most exciting, but when it comes to advancing your GFPP initiatives and sustaining progress, you’ll be surprised at how a good RFP can get you jazzed.¹

¹ Jon Polley, a former executive chef. And no, he never thought he’d ever write those words. But he believes it!

  • Template solicitation language

These text examples are proven in practice and can be used all together or in various combinations.

    • GFPP Commitment Language: Inform prospective vendors that by doing business together, they commit to being a partner in your program’s success.
    • Reporting Language: By placing reporting requirements alongside other required services, vendors will be familiar with the request when it comes time to collect data.
    • Enforcement Clause: This is the “teeth” that enacts penalties for noncompliance with reporting requirements – a more advanced piece that can strengthen the requirement for reporting and GFPP participation.
    • Evaluation Criteria: By reiterating required data points in the Evaluation Criteria section of an RFP, you can see upfront what level of responsiveness a vendor will have when producing a robust and timely purchasing report.
    • Required Documentation: Provide an example dataset with complete data points and review what a vendor can produce in the submission process. This will allow you to make corrections before a bid is awarded and reduce amendments during the data collection phase of your next assessment or off-year data requests.
  • Contract Review Support

Verifying Compliance, advising on bid type and management

Contains a wealth of explanation, examples, and best practices (see explainer video here for an overview). Prefer a guided tour? Just ask the Center’s Program Team for one.

  • Sample Complete Purchasing Data: Many of our institutional partners that see high levels of detail in the purchasing reports include a sample of what they want in solicitations and regular data requests.
  • Peer Institution contract examples (Available upon request)

Pro-Tips & Best Practices

If you’re thinking about how to diversify your institution’s spending by bringing more small and mid-sized growers and producers to the table – you’re not alone. That means you are part of a growing number of institutions that care deeply about the people in their community and are ready to reflect that in their sourcing.

Public institutions can help shift the balance by creating opportunities for underrepresented suppliers to join their supply chain. In this section, you’ll find best practices, real-world success stories, and practical recommendations to help your institution navigate all the barriers and set yourselves up for success with the right partners. We’ll get into the ins and outs of breaking up large contracts, and the alchemy of planning ahead with intermediaries. We hope this guide offers a strong starting point and that in the years ahead, your supply chain is full of new friends, neighbors, and trusted partners. Think less one-size-fits-all orders and more community potluck.

Quick resource that compiles motivations behind equitable sourcing efforts from throughout the GFPP network. See if one or more resonates with you – or let us know if we should expand the list!

Check out a sample SOP that details an internal process for ensuring that any opportunity to increase equal access to your supply chain is identified and acted on. It’s a template – feel free to make it your own.

  • Matchmaking Support

Supply chain research is important, but can be time-consuming. Engage the Center and our partner organizations to help you identify potential ways to open up your procurement to more equitable opportunities.

  • Boston Public Schools: Utilize intentional solicitation language, and have a dedicated Farm to School Manager who focuses on building local partnerships
  • Kamehameha Schools: Utilize forward contracting with local growers to help minimize their risk and enable further investment in their operations
  • Fresno Unified School District: Food hub partnerships are built by an amazing team that includes a Farm to School Manager and strong, innovative leadership

Pro-Tips & Best Practices

Good Food Pro Tip: The more you engrain values in the everyday engines of your operation, the less energy you’ll need to continually think up new ways to incorporate them. Take your menu, or menus, for instance. They probably run on a cycle, so writing in seasonal produce that can be sourced locally will repeatedly yield progress in your local purchasing. Taking off a red meat center-of-the-plate item and replacing it with a wholesome plant-based alternative will significantly reduce your carbon footprint as it repeats throughout the lifespan of that menu. These examples illustrate an important concept in your Good Food work: When and where you can, make values-based products and offerings the norm. Make it part of what you already do so well: feeding your community.

This concept extends beyond just crafting menus. It touches the way you challenge your culinary team to show off their skills in new recipes. It brings in your procurement team to see what products you currently purchase have a more values-aligned alternative. It teaches your cooks and your eaters that they, too, are part of the Good Food initiative. It’s a wonderful mix of culture-building and institutionalizing more values into your everyday operations. This section will take you through more specific examples of this strategy and invite you to connect with both the Center team and your peers as you consider how you can make your menu a driving force behind your Good Food progress.

Here is a handy resource to cross check while instituting more Good Food values in your menu and offerings. It’s also a great reference to give to your vendors when you ask them to identify values-aligned ingredients.

  • Health-focused standards

Community Health & Nutrition Checklist Standards Template: While this checklist won’t necessarily tell you exactly what to do on your menu, it is full of goals and best practices to inspire you. We use it as a guide for immediate and longer term action.

  • Menu Review Services

The review can include, but is not limited to: looking for opportunities to increase minimally-processed foods; tie in more local sourcing; bump up from-scratch production; and reduce carbon emissions. We’re here for it and would be so glad to be a second set of eyes.

  • Peer Connections

There’s a good chance we know someone who has worked on similar initiatives or would like a peer to collaborate with. Let us make the connection!

  • Santa Clara County Juvenile Probation: Recipe testing with eaters, real-time feedback on offerings
  • Austin Independent School District: Intentional menu planning and procurement practices to maximize local sourcing
  • Rush University Medical Center: Recipes built around whole & minimally processed foods, with innovative production and preparation practices to support scratch cooking

Pro-Tips & Best Practices

Hey, Good Food friends. Let’s talk about waste. As so many of the folks we have the pleasure of working with come from a wide array of backgrounds across the food service industry, all have experienced in one way or another the cold hard truth: Large operations often throw out a lot of food. While GFPP is certainly a program geared towards what you purchase, we want to make sure you know we’re here to support your efforts to not let those purchases go to waste. I will not subject you to my TED Talk about who food waste hurts (I’m sure I’d be preaching to the choir!). Instead, let’s lay out some ways the Center can support your operation in both waste tracking and reduction strategies.

Whether you have it mostly under control or have inherited an operation with no regard to overproduction, we hope this section will assist you no matter your starting point. From best practices in tracking to forecasting, reduction to landfill diversion, education to kitchen redesign – let’s band together to ensure your excellent offerings find hungry bellies, not landfills.

Guidance and resources on the Environmental Sustainability requirement in GFPP for food waste audits and source reduction strategies.

If you have the ability to, try to conduct a food waste audit on your own or with the help of a local organization. This EPA guidance from 2014 serves as a great reference.

  • Guided Operational Questionnaire

Book some time with our team and we’ll take you through a list of operational questions to determine where to start with waste reduction (or to learn how awesome you’re already doing and do our best to take you to the next level!)

Orgs that can help:

  • ReFED: Check out the website for this food waste nonprofit for a ton of great resources. Definitely don’t sleep on the impact calculators to help make your case or tell your story.
  • World Wildlife Fund: Perfect for schools that want to reduce and educate. Be a Food Waste Warrior!
  • Practice Greenhealth: Catered towards healthcare operations but with lessons for all. Reduce, rescue, recycle!

Pro-Tips & Best Practices

When assessing your operation’s ability to increase acts of environmental and animal welfare stewardship, there is a short game and a long game. The long game involves gradually increasing your ability to source humane, organic and sustainably raised ingredients, engaging your eaters in why it matters (and how delicious it can be!), and advocating for more external support to increase availability and affordability of sustainable products. For those efforts, see our sections on Budgeting, Menu Planning, and Policy. This section is going to focus on the short game: things you can do now that won’t cost you much financially but have a huge impact on your carbon footprint and spur some movement in your humane and sustainable purchasing.

We’re talking about top product and menu reviews to reduce carbon-intensive ingredients. We’re talking about having fun with plants. We’re talking about blends and marketing and product placement. Sounds fun, right? We sure think so. The common theme amongst these strategies is that they are often cost-saving on top of carbon-reducing. Now that’s a win-win we can get behind.

Use this resource to find helpful links and guidance for making your plates and trays a little less dependent on meat.

If you need some numbers to help make the case for environmentally motivated menu changes, check out this tool. It’s great for presentations to leadership and the community that you serve.

  • High Spend and Spec Item Review

Whether using your most recent GFPP assessment or asking your vendors to aggregate annual velocity reports, look at what items you are purchasing the most of, and then: 1. Consider swapping conventional items for organic or humane alternatives, and 2. Looking at your most used animal proteins and determining if there are opportunities to reduce usage through plant-forward menu swaps or by switching to lower emission-heavy ingredients.

  • Cooler walk-through

Assign a team member, or multiple members, to perform daily walk-throughs of your storage, coolers and freezers. Their task is to identify any products that are:
1. Near expiration and need to be used immediately;
2. Over-ordered for a menu item and can be reduced by the next cycle; and/or
3. In need of organization and rotation by date to ensure they are used in time.
These steps will dramatically reduce your food waste over time and save your operation a lot of money. Then you can allocate those savings towards more sustainable ingredients!

  • Vendor challenge:

Most broadline and produce vendors will identify certain environmental characteristics in their products (organic, MSC-certified, grassfed). Ask your representatives to perform a “crosswalk” of the products you currently purchased and more environmentally-friendly alternatives. You can also work with vendors to bring on board any local producers you know of that are growing or manufacturing sustainable food items.

  • DC Public Schools: Saw a dramatic increase in food-related emissions by rethinking menus and setting meaningful policy
  • West Contra Costa Unified School District: Strong partnerships, ambitious goals, and creative innovations drive new heights in organic purchasing.
  • St. Louise Regional Hospital (Santa Clara County, CA): Showcases their talented culinary team through delicious and popular plant-based entrees. (Check out the County of Santa Clara’s News Center for more info on their plant-based menu options and other sustainability practices.)

Pro-Tips & Best Practices

We’re grateful to collaborate with many smart and talented partners who would be eager to support your journey in many different ways. Below are just a few outstanding examples of the expertise and support available to those committed to values-based procurement. Reach out to us for help connecting with the right contact within our network of cross-sector partners at the national and local levels.